I was recently listening to Chris Anderson’s “Free”, a very interesting book. There an interesting concept popped back: open-source hardware. I remembered the Arduino concept, what also the Economist coined the third industrial revolution… I tried to find an application for a business that I know well, the telecommunication business.
So how can I get into this business and reach as many customers as possible is the market is kind of already saturated? The answer could be a costly consulting analysis on the business case.
I can use the open-source hardware concept. I provide my client with an open-source simulator of all the configurations and options of my telecommunication product. My client can then determine if there is a business case for any of those configuration, he could even do some additional request like “could I use this component instead” and if my simulator is an easy plug-and-play where you can add any module… Then that’s it, you have your business case. You can get into the market and reach your customer directly.
This then focus the added value on what I can do well, production (Assembly Integration and Test) and supply chain. The disadvantage of being a new comer in a market is leverage by a full visibility and by involving my customer right in the product baseline definition.