I recently started to get interested in the Macbook Air rumour phenomenon.
There seem to be a daily production of articles speculating on the next Macbook Air specifications. If you wish to know my predictions on the Macbook Air, you’ll find them at the end of my intervention.
If you go on the Google News engine and just search for Macbook, you’ll find that regular producers of articles on Macbook rumors are:
- Christian Today
- Gospel Herald
- Latinos Post
- Gotta Be Mobile
- Apple Insider
- Macworld UK
The first two websites on this list, were a surprise to me. Then I remembered reading how “Apple triggers ‘religious’ reaction in fans’ brains, report says”.
It might be that people “following” Apple have their brain connections and emotions that make them more receptive to religion just after reading a rumour post on Apple products. If the new Macbook Air doesn’t show up in April, maybe the messiah will?
The mass and the closed loops
The rest are pretty expected but still reveal that if so many articles are written on Macbook Air release expectations (with so little actual information), it must be because it draws traffic to their websites.
An article posted on Latino Post on Dec. 11, 2014 is a good example: it starts with “If rumors are to be believed”, as you would start a fairy tale with “Once upon a time”, then the article pretty much only quote some rumors from another website, Techradar.
Worse, Business insider is reporting on a Digitimes article about Macbook rumors but states that “The report doesn’t include many other details about the new MacBook Air…” and even worse, they don’t actually trust their source: “It’s important to keep in mind that Digitimes isn’t always reliable when it comes to news regarding upcoming Apple products.”
To sum up their article, Business Insider could write: Digitimes are writing vague speculation on the upcoming Macbook Air and we don’t really trust them… but we wanted you to know!
If you are wondering when you will be able to buy the new Macbook Air, then some rumors are just suggesting that you might as well wait for 2016:
“There’s one potential fly in the ointment. Because of Broadwell’s long delay and the impending arrival of its successor, code named Skylake, by the end of the year, it’s possible that Apple skips the former and waits for the latter, which is supposed to boost performance even more.”
At this point, I realize that so many possible scenarios have been envisaged in the online press that the new Macbook might be release between today and 2016 and many different specs are rumored out there for you to find the configuration of your dream. If the scriptures were as vague about God and its Messiah(s), there might have been much less religious wars…
Here comes a new prophet
But there is someone that bring the Macbook Air rumor game to a whole new level: M.G. Siegler.
M.G. Siegler isn’t just a random blogger speculating on the Macbook Air he would love to have to finish his undergrad studies. He is a General Partner at Google Ventures, that has invested in more than 250 companies since 2009.
M.G. Siegler just coined a concept, peak laptop, taking it from “peak oil”, a long debate about oil production that started in the 50’s.
I might as well play the King Hubbert of modern computing and dig on some macroeconomic research to define a Minsky Macbook moment, or build a rational expectation model where rumor website expectations on Macbook affect other websites…
There have been so many speculations that all possible dates and specs’ are most likely covered. So I might as well bet on Apple discontinuing the Macbook Air to only have Macbook Pro to cover professional and academic users and draw the rest to use a slightly bigger iPad (12 inches and yes, there are also rumors on this iPad). Indeed, if you are only using your Apple product for reading, writing, listening to music, surfing the web, watching movies (so activities that don’t require much computing power)… A 12-inch iPad with a detachable keyboard will serve you perfectly (and would be much less noisy than a Surface Pro).
But let’s face it, I am not a recognized like KGI (Chinese investment banking giant) analyst Ming-Chi Kuo that might have insider information from Apple suppliers in China.
Most interestingly early Feb. 2015, iDigitalTimes website is quoting idownloadblog that itself quotes the website BGR. The latter has “been told by a trusted source” about the Apple Watch release for March-April… and just extrapolating that “possibly next-generation MacBook laptops [could be released on that date] as well”.
So when you search Google News about the upcoming Macbook Air (if there is ever any), you might get the wrong feeling that most news source agree… where it seems that one developer working on Apple Watch applications extrapolated that it could be released, an information that many reporters jumped on.
These Apple rumours seem a business in itself, with people like Mark Gurman, in his own words: an “award-winning journalist who has covered Apple at 9to5Mac.com for nearly five years as Senior Editor“. This 20 year-old kid apparently makes a six-figure salary, to be some sort of a modern virgo vestalis whose duty is to maintain consumers fire… and predict. By the way, just recently he predicted that no, the new Macbook Air might not be released in Feb. 2015…